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When you are creating or uploading a new animation, you can set the animation as private. Animation marked as private can only be used by you for messaging. This will also keep your animation from appearing in the What's Hot and Top 20 list.
To enable private mode, you can purchase unlimited private storage space to keep your personal animations. This one-time, single purchase is valid for the lifetime of your account. You can buy this at Apple's App Store using our free iPhone app.
With private storage, you are free to upload whatever animations you want for your own use in your MMS, email and tweet :)
If you want to share an animation with the world and allow others to use your animation, just turn off Private mode during uploading.